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The jewellery is made from recycled sterling silver and responsibly sourced stones and features motifs such as blue moons, bumble bees, lips, musical notes and pandora charms australia sale unicorns, with the idea that strengthening jewellery is based on the stories that make them who they are every piece within the collection has a meaning, with Pandora adding, “it’s up to the wearer to define it”.

In addition , Pandora’s 20 online stores will be shifting to the new visual identity as well as “significantly improved” listing pandora charms silver and product pages designed to optimize navigation and check-out flow. The new online stores also have cleaner visuals, better product imagery alongside “story-telling and transactional content”.

The campaign, lensed by fashion photographer Cass Bird, features casual and cool images of Brown shot in her adopted hometown of Atlanta, Atlanta, and sees the young actress wearing her personally pandora charms rose gold curated edit of jewellery from the new collection, including silver charm bracelets, layered necklaces and a ring.

The consumer response from its new visual identity and concept stores has been “positive” it notes, with its audience identifying with its new signature colour - pink, as well as its new disney pandora charms approach to celebrate “the true and diverse nature of women” by bringing “stories, loves and passions to life” and its new concept store that encourages “discovery and collecting”.